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NeoStar on the Starting Line Up for Chargers Home Playoff Game
Qualcomm Stadium, San Diego, CA, January 8, 2005 - In an effort to bolster team support in getting a new football stadium for the city of San Diego, The San Diego Chargers opted to rent the NeoStar to broadcast the live televised playoff game right at the Qualcomm Stadium parking lot. It is the first round of the playoffs and the match-up was between the San Diego Chargers vs. New York Jets. The game represented the height of the teams winning season and the Chargers obviously wanted to take advantage of this marketing opportunity. The NeoStar is a big screen truck or better described as a giant LED video display screen mounted on top of a trailer raised by hydraulics. The presence of the screen at the stadium increases the fan participation by enabling the fans to watch the sold-out game while outside in the parking lot. It became an added feature for tail-gaiters because the huge viewing distance and angle allowed them to watch the early game and the pre-game show while out barbecuing and partying in the lot. The goal for the rental was simple - increase product visibility. What's a better way to do so other than renting a super screen to showcase your product? Because of its huge success, the Chargers are planning on renting the NeoStar for future games and upcoming PR events such as spring training and the draft.
"NeoVision has the ability to make a great impact with sports fans at live events."
"NeoVision provided great entertainment value for Charger fans at our 2005 playoff game at Quallcomm Stadium."
Ken Derrett - Vice President/Chief Marketing Officer, San Diego Chargers
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LED Display Rentals
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Big Screen Truck Rentals
